The next course begins May 2, 2019. To Register click here. Email Carissa Sheehan. Sign up to receive notification of future course offerings here.
The Church has decades of history in traditional media campaigns using a broadcast approach, ‘pushing’ content out to large audiences.
The game has changed with the advent of new media paradigms, especially social media. Social media is the primary way most people on earth engage with media content. It is no longer enough to tell the story you want to tell over traditional media or social media channels, and hope that you will connect with an audience.
We must learn to shape our strategies and our content to ‘pull’ people into conversations. We need to learn how to connect with audiences that filter and search for the stories they want to hear, based on their interests and desires. This requires a radical re-thinking on our part! We need an approach that can foster deeper connections and make “disciples who make disciples” to saturate a culture.
Foundations of New Media Strategy. May 2 – May 30, 2019. You will learn how social media can lead to disciple-making movements, how to develop pathways to “high-level” conversion, how to develop a persona, and how to know what content to use. By the end of the course, you will have a social media strategy for expanding your reach in your target audience.
Reach Your Audience Through Their Mobile Phone. May 7 – June 4, 2019. Increase your ministry effectiveness by engaging the lost through their mobile device. You will learn to assess the media situation of their target audience, identify opportunities for using their mobile device and implement an appropriate media outreach for their mobile phone.