The Church has decades of history in traditional media campaigns using a broadcast approach, ‘pushing’ content out to large audiences.
The game has changed with the advent of new media paradigms, especially social media. Social media is the primary way most people on earth engage with media content. It is no longer enough to tell the story you want to tell over traditional media or social media channels, and hope that you will connect with an audience.
We must learn to shape our strategies and our content to ‘pull’ people into conversations. We need to learn how to connect with audiences that filter and search for the stories they want to hear, based on their interests and desires. This requires a radical re-thinking on our part! We need an approach that can foster deeper connections and make “disciples who make disciples” to saturate a culture.
“This class was a game changer. It helped me to think at a much higher level about how media could be used strategically in what we are doing. I can’t wait to tell my colleagues about it!
(Middle East field staff)