Media Movements Opportunities

Strategic Storytelling for Movements. March 31 – April 28, 2022. March 17 is the early registration deadline.

  • Why Consider Strategic Storytelling?

“Tell someone to do something, and you change their life–for a day; tell someone a story and you change their life.” NT Wright

If you want to change a person’s obedience, you must change their imagination. Paul Ricoeur

Stories have power to change destinies. They invite people seeking spiritual answers to look at life and spiritual matters in disruptive ways. To become true followers of Jesus, seeking people must imagine a new identity for themselves and their community. Effective stories are the first key to using media for disciple-making strategies. They serve as a “hook” to begin a conversation and a journey with others toward a new life in Christ. Field workers and content creators must integrate the media stories they find or create with ministry strategies.

Foundations of Media to Movements. May 12 – June 9, 2022. April 28 is the early registration deadline.

  • Why Consider Media to Movements?

The Church has decades of history in traditional media campaigns using a broadcast approach, ‘pushing’ content out to large audiences.

The game has changed with the advent of new media paradigms, especially social media. Social media is the primary way most people on earth engage with media content. It is no longer enough to tell the story you want to tell over traditional media or social media channels, and hope that you will connect with an audience.

We must learn to shape our strategies and our content to ‘pull’ people into conversations. We need to learn how to connect with audiences that filter and search for the stories they want to hear, based on their interests and desires. This requires a radical re-thinking on our part! We need an approach that can foster deeper connections and make “disciples who make disciples” to saturate a culture.

“This class was a game changer. It helped me to think at a much higher level about how media could be used strategically in what we are doing. I can’t wait to tell my colleagues about it! (Middle East field staff)


Visual Story Network is a global community that accelerates the mission of the Church by equipping our generation to use media, story and innovation to make disciples of all nations.